Besides the Dazed og logo, DAZEYES (pronounced like daisies) was the first graphic I ever incorporated into printing for this brand. It’s special to me because it’s just a doodle I made and when I printed it real big on the back of a hoodie I felt it expressed a mood and a style that is me. This was one of those shamanic moments when I may not have really known how far it would go as a piece of art but looking back on all the work we’ve done, it’s still one of my favorite things. So, in honor of the anniversary of this design, I wanted to update the way I presented the graphic. Choosing a high quality, heavyweight pigment dyed hoodie and pant as well as rendering the artwork as embroidery is a good representation of the growth we have experienced as artists and curators of style. Sometimes making some adjustments sheds new light on a project or piece of art that may change your perspective on it. So this design is speaking towards that experience, and makes more than one appearance in this season’s collection. We love a cozy fit, and this is definitely one of them ones.